Portrait of Inez Kratman.

Inez Kratman

Hi! I’m an event director with a passion for creating joyful experiences.

Contact Me
Envelope icon.

Inez Kratman

Hi! I’m an event director with a passion for creating joyful experiences.

Contact Me
Envelope icon.
Watercolor painting of Champagne bottle popping.

About Me

I’m a creative problem solver, an enthusiastic team player, and an expert in event sales and planning. I love bringing people together and I’m dedicated to creating spectacular events that leave a lasting impression.

I’m a creative problem solver, an enthusiastic team player, and an expert in event sales and planning. I love bringing people together and I’m dedicated to creating spectacular events that leave a lasting impression.

I’ve produced events for some of the top companies in Los Angeles. I love bringing people together and I’m dedicated to creating spectacular events.

Google logo.
Netflix logo.
Guggenheim logo.
Shopify logo.
Amazon logo.

Marketing

I generate leads across a variety of online channels including social media, event venue, and business search apps.

Watercolor painting of outdoor wedding.

Design engaging promotional content

Produce content for search, social media, and website.

Publish content to social media platforms

Distribute content and track engagement with Hootsuite.

Advertise on event venue and search platforms

Keep platforms updated with Yext and Tripleseat or update manually.

Promote dedicated events website

Ensure site is fast, beautiful, and integrated with Tripleseat.

Distribute email newsletter

Design and track emails with MailChimp.

Participate in promotional events

Host booths at conventions and local events.

Capture inquiries

Convert leads into Tripleseat or phone inquiries.

Sales

I guide guests through the sales process from their initial inquiry to final payment, ensuring a smooth and enjoyable experience throughout.

Watercolor painting of woman working at desk in office by window and large flower bouquet.

Configure online proposals, services, menus, and fees

Ensure all info is clear, concise, accurate, and accessible online.

Respond to inquiries

Answer inquiries same day or within 24 hours.

Conduct venue tours

Ensure venue is presentable and adapt tour to  clients needs.

Gather client’s requirements

Understand client’s budget, primary needs, and optional preferences.

Negotiate pricing

Maximize client spend based on their budget and needs.

Send proposals

Build multiple proposals if required and send online for quick approval.

Collect signed contracts and deposits

Work quickly to get a signed contract and deposit to reserve date.

Planning

Designing an event that meets the client’s expectations within their budget is a wonderful and rewarding challenge.

Watercolor painting of large vibrant dinner party at long table in beautiful classic restaurant.

Create event designs

Provide floor plans, style guides, menus, and other print designs.

Up-sell complimentary services

Recommend additional services and boost profitability.

Complete final order

Complete food and beverage order, alcohol, A/V.

Coordinate outside vendors

Submit orders, hire services, and solve any logistical challenges.

Apply for local licenses

Submit applications for street parking, late events, etc.

Operations

I coordinate all efforts ensuring everyone knows their part and solve challenges as they arise.

Watercolor painting of chefs in white uniforms cooking.

Distribute event orders

Create BEOs for front and back of house teams.

Hold weekly reviews

Prepare managers for events highlighting priorities and risks.

Provide support and issue resolution

Act as the primary contact for staff, vendors, and clients.

Collect final payment

Establish procedure to collect payment in-person or online.

Recover negative reviews

Monitor reviews and correct customer dissatisfaction.

Analytics

I regularly utilize analytics to guide my decisions on everything from advertising to pricing.

Watercolor painting of Downtown Los Angeles in daylight.

Analyze performance across channels

Understand lead generation and channel performance.

Perform competitor analysis

Ensure pricing is competitive based on location and niche.

Forecast sales and track performance

Track sales against against monthly forecast and prior year.

Review client feedback and reviews

Compile and review feedback to identify improvement opportunities.

Watercolor painting of beautiful modern restaurant interior.
Get in touch!
Inez Kratman
Events Director
Michael's Santa Monica